Small changes wait weeks
A new service, a price, an FAQ: every change is a ticket for a developer or an agency, so the site falls behind the business.
NewDescribe your business; the design agent builds the site
The website that keeps itself up to date.
A design agent builds a fast, search-ready site from your business. Then a content agent keeps it current: it researches the keywords, writes in your brand's voice and checks every fact and link. You approve each change, and it's live in seconds.
SEO and GEO ready · Agent ready · Fast by defaultThe problem
Websites fall behind the businesses they're for.
In a 2026 survey of 1,900 website professionals, 70% said website projects get deprioritised because they're too slow or hard to ship.Source
Content that ranks is a craft
Keyword research, sources, structure, schema, internal links. Doing it properly takes hours a page, so most pages never get it.
The site itself is heavy
Themes and plugins add megabytes of code. Pages load slowly on phones, and search engines and AI tools notice.
Start from your business
Not a template. A site designed for you, by an agent.
Clinics, schools, studios and firms today; a blog or guides beside an existing site; B2B and SaaS sites soon. You check the brief and a first look before the full build.
- 01Tell us about the businessYour current website, or a few lines about what you do, plus sites whose look you like.
- 02Approve the briefThe design agent reads your site and writes down the facts, audience and look. Nothing is made up.
- 03See a first lookA preview of the design on your own content, before the full build. Adjust it, or go.
- 04The whole site is builtEvery page, your content moved over, structured data added, and every page checked.
- 05Review and publishAsk for changes in plain words, then publish on your own domain.
What agents change
An agent can now do the whole job. We made it safe to let it.
Your site lives as files in its own repository, so every change is a reviewable draft that has to build before anyone can publish it. Nothing goes live until you say so, and anything can be rolled back.
- 01AskDescribe the change, or click any text and type.
- 02ResearchKeyword data, Google results, sources it actually read.
- 03ProposeThe plan comes back first. You say go, or adjust it.
- 04CheckSEO checks, link checks and a full build, every time.
- 05PublishLive on your domain in seconds. One-click rollback.
After launch
Change it any way you like. Nothing breaks.
Every edit is checked against the site's own rules before it's saved, collects in a draft, and goes live when someone publishes it.
Click the pageChange any text where you see it. Sections move, copy and add from the page itself.
Or use the formsEvery page and entry has a form that knows the site's rules, so nothing breaks on publish.
Or ask the agentNew articles, better service pages, refreshed pages, sharper titles: proposed first, then done.
Design changes, reviewedAsk for a new section or layout. The design agent works on a copy; you see a preview first.
SEO and GEO ready
Built to rank on Google and get cited by AI answers.
The agent works the way an SEO specialist does: it writes articles, improves service pages, refreshes pages against what ranks today and fixes titles and descriptions. Every site ships the technical groundwork that search engines and answer engines look for.
Real keyword dataVolume and difficulty for your market, not guesses.
Google's results, readWhat ranks, People Also Ask and AI overviews.
Your brand, verifiedA brand profile of facts the agent may state; nothing invented.
Structured dataLocalBusiness, Service, FAQPage, Article and breadcrumbs, automatically.
Every page checkedTitle and meta lengths, headings, internal links, broken links.
Written to be citedDirect answers, FAQs and clear facts that AI answer engines quote.
Agent ready
Ready for the visitors that aren't people.
AI assistants and agents now read the web on people's behalf. Every Firetend site tells them what they may do and hands them clean Markdown instead of a page full of code.
Among the 200,000 most visited sites, only 4% declare AI usage preferences and 3.9% serve Markdown to agents.Cloudflare, 2026
scan · brightsidedental.com0/6 passed
- robots.txt with a sitemapCrawlers find every page
- AI usage preferencesContent-Signal: search, AI answers yes · training no
- Markdown for agentsAccept: text/markdown gets the page source
- llms.txtA reading list of the site for AI tools
- Structured dataLocalBusiness, Service, FAQPage, Article, Breadcrumbs
- Complete sitemapEvery page listed; articles carry their dates
Fast by default
About 180× lighter than a typical WordPress page.
Pages are built ahead of time as plain HTML, with almost no JavaScript, and served from the edge, close to every visitor.
A typical WordPress clinic siteLoading…
Page weight0 KB
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A Firetend siteLoading…
Page weight0 KB
Requests0
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Lighthouse mobile measurements of home pages, October 2026: the median of five WordPress local-business sites, against a Firetend Local Services site.
For agencies
Run every client site from one place.
Give clients a site they can edit themselves, with roles that keep them to their own site and publishing in your hands. Your team and the agent ship the content plan across every account.
- Workspaces with owner, developer, editor and client roles
- Clients see only the sites you give them
- Every change is a draft with a preview and a diff
- Custom domains with automatic HTTPS, set up in a few clicks
- A brand profile per site, so the agent writes like each client
For developers
No lock-in. It's your repo.
Every site is a plain Astro project: Markdown content, a typed schema and an AGENTS.md contract your own coding agent can follow. Push to it like any repo; platform updates are tested and published for you.
Simple pricing. Unlimited editors.
You'll pay for sites and agent usage, never for the people who edit them. Early access is free while we work with our first agencies.
Join early access